Marc R.@marc_strengthco · Strength coach
Twin's been live two weeks. Athletes have asked it ~400 questions I would've answered in DMs anyway. Wild how much of coaching is just the same five things in different order.
For coaches and trainers
Your coaching, on subscription.
Twise builds an AI coach trained only on your method — your programs, your cues, your rules. Athletes ask anything; the twin answers in your voice, around the clock. You set a price. Stripe handles billing. The 1:1 hours stay yours.
Free to set up. You approve every card before it goes live.
Why this exists
The same five questions. Every athlete. Every week.
Macros for a cut. Squat depth check. Should I deload or push? Sub the workout for what? Every coach answers the same questions on a loop — in DMs at 6am, on form-check videos at 11pm, in voice notes mid-traffic.
The questions are worth answering. They’re just eating the hours you’d rather spend coaching — and earning nothing on the way out.
What gets built
An AI coach that knows your method — and only your method.
Most chatbots answer from the open internet. Twise answers from your library only. If you haven’t taught it, the twin says so. No made-up advice, no generic fitness blog, no hallucinated rep ranges.
In your voice.
Cues you actually use. Phrasing your athletes already know.
Cited, every time.
Every answer points back to the program, video, or note it came from. Never invented.
Earns while you don’t.
Athletes pay a monthly subscription. You keep coaching. The twin works at 3am.
Coaches using it
What we hear back.
Placeholder cards — real testimonials replace these as we onboard design-partner coaches.
Ella K.@runcoachella · Run coach
Built mine over a weekend. $25/mo. 60 subs in month one. That's a Peloton-class worth of recurring revenue I didn't have to teach live.
Jake P.@CFcoachjake · CrossFit coach
Members keep texting: "thanks, the twin saved me on a scaling question at 5am." I was asleep. The box membership pays for itself now.
Naomi L.@yogi.naomi · Yoga teacher
Used to spend Sundays answering DMs about hip pain in pigeon. Now the twin handles it, in my exact words. Got my Sundays back.
Tom B.@triathlon_dad · Athlete (training under a Twise coach)
My coach has a twin now. Asked it about a brick session at 6am yesterday and got an answer that sounded exactly like him. Worth the $30/mo.
Ros F.@nutritionby_ros · Nutritionist
Restaurant orders, supplement questions, cravings at midnight. The twin handles 80%. The 20% that's left is the actual coaching work — and clients pay more for that hour now.
How it works
Three steps. About a weekend, in total.
- 01
Upload your method.
Programs, transcripts, form videos, nutrition rules. Drop them in — we chunk and structure each one into knowledge cards.
- 02
Approve every card.
You read what the twin will say before any athlete does. Edit, reject, rewrite. Nothing goes live without your sign-off.
- 03
Share the link. Set a price.
Athletes subscribe, ask in plain English, get answers in your voice. Stripe handles billing. You keep coaching.
Voice
What an answer sounds like.
“Heavy legs plus elevated HR — you’re under-recovered. Skip the workout, jog 30 minutes easy, sleep nine hours. The block doesn’t break in one day; it breaks when you push through this signal twice.”
From a run coach’s twin, answering “Legs feel heavy and HR is 10 beats high. Run or rest?” — grounded only in the coach’s own programs and notes.
The economics
Your knowledge, on the clock — even when you're not.
You charge for the hour you teach. Twise charges for the other 23. Pick the model that fits your audience — or run all three.
Monthly subscription
Set the price you want — $19, $49, $99. Athletes who'd never book a 1:1 still pay you something every month. Stripe handles billing, refunds, and disputes.
Gym, team, or studio license
One invoice covers a whole roster. You stay the coach; the gym scales the benefit. Sell it as the always-on coach perk that finally justifies a membership bump.
Free taste, paid library
Show off enough to hook the long tail. Gate your full method behind the paywall. Convert when they're ready — and keep them when they outgrow the free tier.
Add a card today — every subscriber gets it tomorrow.
Drop a new program, new video, new principle. The twin updates for every athlete at once. No emails, no DMs, no “just checking you saw this.” Your library compounds; so does the subscription.
Bring whatever you've already made
Most coaches already have most of what we need.
Your training programs
Block periodization, weekly templates, drill libraries — the same files you already send clients.
Your YouTube and Instagram
Form cues, breakdowns, technique videos. We transcribe and turn each one into a searchable card.
Your podcast or interviews
Hours of you saying the right thing on someone else's show. We make every episode talkable.
Your session recordings
With consent and full PII handling — your reframes, your check-ins, your signature moves.
Built for
Pick your discipline.
Each page sketches the starting twin — the cards your athletes ask for, the questions the AI handles, the way it earns.
AI Twin for Personal Trainers
You see each client three hours a week. They train, eat, and recover the other 165. Most decisions happen without you.
AI Twin for Strength Coaches
Your athletes lift four times a week. You program once a month. Most weeks, they're improvising — or asking a YouTube comment section.
AI Twin for CrossFit Coaches
Members hit the WOD at 5am or 9pm. Your coaches aren't always there. The whiteboard doesn't answer questions.
AI Twin for Run Coaches
Your runners head out at 5am, alone, with a watch and a plan. The decisions — push, pull, skip — happen on the road.
AI Twin for Triathlon Coaches
Your athletes train three sports. They have nine hours to fill and ninety-nine micro-decisions across the week.
AI Twin for Yoga Teachers
Students leave class on a high. By Wednesday, they've forgotten the breath cue and they're back to scrolling.
AI Twin for Pilates Instructors
Your students leave class feeling tall and aware. Three days later they've forgotten the breath, the cue, and the reason.
AI Twin for Tennis Coaches
Your players hit weekly with you and twice without. Most of the work — the patterns, the pace, the head — happens on those solo days.
Get started
Free to set up. You approve every card.
Sign up, upload a few programs, share the link. Your athletes start talking to your twin within a weekend — and start paying for it the same week.