Who is Joakim 'JAB' Borgström and what does he do now?

Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the intersection of creativity, technology, and product thinking, and is known for conceptual clarity, strong taste, and the ability to translate between human creativity and machine intelligence.