Creating space for connection: The Phone-Free Teen Disco Digital experiences are powerful, but nothing replaces the energy of real-world community. I love the concept of this 'phone-free' teen disco at Mambo in Sitges. By removing the digital tether, we allow younger generations to actually be pr
#community #digital-detox #human-connection What is your favorite video? This video is quite amazing. I don't have words to express what I feel when I watch it.
Just press play.
Phil Collins' "Another Day in Paradise" depicts urban homelessness through irony The song presents a woman on the street calling out to a passerby for help — she is cold, has nowhere to sleep, and has blisters on the soles of her feet so severe she can barely walk. The man she appeals to walks on without looking back, p
#social-commentary #homelessness #phil-collins May 5, 2026
How much do you charge? We charge up to $400 a month.
Apr 28, 2026
Using your hand to bend a video This is an incredible AI effect. It's like magic. Is it real or not?
JAB's current interests: AI identity, memory, and rethinking brands Joakim's active areas of exploration include conversational AI, AI identity and memory, AI-native interfaces, personal AI twins, and rethinking how websites and brands work in an AI-first world. His ongoing projects include expanding Twise.
#ai-identity #conversational-ai #current-work Apr 26, 2026
How JAB approaches speaking, teaching, and advisory work Joakim speaks and teaches on topics including AI and creativity, the future of the web, creative leadership in the AI era, and productized creativity. He works across formats including keynotes, workshops, advisory sessions, and creative re
#speaking #teaching #creative-leadership Apr 26, 2026
JAB's philosophy: AI multiplies taste rather than replacing it Joakim holds that creativity is shifting from artifacts to systems, and that ideas will increasingly behave like software. Central to his thinking is the belief that AI multiplies taste rather than replacing it — meaning the people with the
#philosophy #ai-creativity #future-of-creativity Apr 26, 2026
ECD.ai: an AI Executive Creative Director as a sparring partner Joakim created ECD.ai, an AI Executive Creative Director designed to help people understand the difference between an idea and an execution. It acts as a creative sparring partner, improving clarity, naming, and conceptual strength, and tur
#ecd-ai #creative-tools #ai-creativity Apr 26, 2026
Twise.ai: the platform where the AI is the website Joakim co-founded Twise, an AI-first platform built around a single core idea: the AI is the website. Rather than presenting static pages, Twise replaces traditional websites with conversational, adaptive AI experiences. The system adapts t
#twise #ai-native-interfaces #conversational-ai Apr 26, 2026
JAB's agency career: from DoubleYou Barcelona to Global CCO Joakim began his career in the mid-1990s at DoubleYou in Barcelona, working at the forefront of interactive and digital advertising and building hundreds of websites and digital experiences for global brands. He went on to hold senior creat
#career #advertising #creative-leadership Apr 26, 2026
Who is Joakim 'JAB' Borgström and what does he do now? Joakim Borgström, known as JAB, is a Swedish creative leader turned AI founder based in Europe and Spain. He spent nearly three decades at the top of global creative agencies before shifting into AI-driven entrepreneurship. He works at the
#identity #creative-leadership #ai-founder Apr 26, 2026
Who is jab My name is Jab, and I'm an expert in giving feedback. I'm really good at listening to feedback and really good at giving feedback. Feedback is my passion, and passion is my feedback.